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The impact of relationship marketing on customer loyalty: a case study of Liikuntakeskus Vire
(2022)
This thesis project investigates relationship marketing at Liikuntakeskus Vire, which is the company where the author worked as an intern. The goal of the thesis was to provide a strategic plan for improving customer relations using relationship...
Improving content marketing strategy. A case study of a digital marketing agency.
(2024)
This thesis explores the impact of content marketing strategies on customer engagement and retention within a B2B digital marketing agency. The main aim is to help provide ‘Company X’ a B2B digital marketing agency, with detailed insights to improve...
The role of Customer Service in building a loyal customer base for a fast-food franchisee : case Himu Oy
(2022)
The purpose of this thesis is to identify the most important factors available to a franchisee for nurturing a loyal customer base for their specific branch belonging to a particular fast-food brand.
Literature review, ...


